Four of the top five brands in the world are in the U.S., to the latest report from Brand Finance.
Four of the top five most influential banking brand in the world are based in the U.S., showed the latest report by Brand Finance.
The first position loan Wells Fargo, which is based in California. It is followed by the London-based HSBC Holdings. Top 5 complement Bank of America ( Charlotte, NC ), Citigroup and JP Morgan Chase & Co ( Manhattan , NY ) wrote WBP Online ..
According to the report Wells Fargo e brand increased in value by 4.2 billion, rising to more than 30 billion dollars. Financial institution topped the prestigious thanks to successful lending and recovery of the U.S. economy.
Experts from the Brand Finance pointed out that Wells Fargo and enjoys a good reputation among natural and legal persons than its competitors. Rating of the financial institution was upgraded to AA + AAA against a year earlier .
The following banks in the U.S. chart - Bank of America and Citi, boast a value of their brands by respectively 26.6 billion dollars and 24.5 billion dollars.
In Europe, the top positions are occupied by HSBC, UBS and Swiss French BNP Paribas. Their brands are estimated at $ 4 billion , respectively , 3.35 billion dollars and 1.6 billion dollars.
Brand Finance report was presented by the American magazine The Banker. The analysis of experts includes the 500 largest banks in the world and aims to reflect trends in the sector
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