Internet of the future: the video content shifting text

Internet of the future:

the video content shifting text Mobile technologies, augmented reality and video will dominate the world of online services in the new year Over the next 12 months content will regain its leading role in the web business and digital marketing and innovative typographic solutions and technologies like HTML5 will play an increasingly important role in the creation of memorable sites. At least provide expert web agency eDesign trends in the sector in 2014 Mobile applications and payments will play an increasingly prominent role in the field of online services , companies will seek new channels and social alternatives to Facebook for their messages , and " nenapudrenite " realistic ad formats , combined with strong content will be leaders in online marketing. These are some of the highlights in the traditional forecast for the development of the online sector team of digital agency eDesign. The conclusions are that technologies such as HTML5 and CSS3 will allow you to create even more memorable designs , video content will replace the text, and new classes of mobile devices and technologies such as " augmented reality " will lead to the emergence of more innovative marketing solutions. Trends in Web Design "There is still a large part of display advertising on the Internet is based on technology Flash, making it available on multiple mobile devices and allows easy its exclusion from the browser itself , but this trend will change in 2014. The problem with the " packaging " of advertising in a single file is what causes the portals still use Flash banner in their positions, but in the new year firms are expected to turn to the new version of the language HTML5 ", says Georgi Kostov , Creative Director of eDesign. In his wider introduction of technologies such as HTML5 and CSS3 will allow a more creative animations and parallax effects. Judicious and moderate HTML effects will be the basis of preparation of modern and memorable web pages this year. According to Georgi Kostov , the content will regain its leadership in the web on account of popular practice in recent years for automated, low-cost Facebook campaigns shopping " Chamomile " in social networks , creating multiple identical texts and psevdonovinarski sites with copied content aimed at achieving a better position in search engines. The creation and use of quality content (text, photos, video) will become a key to building a good web presence , and the reasons are as in the behavior of consumers who are becoming more critical on the one hand , and the new updates Google on the other . One trend that has long been observed in other countries around the world will soon happen in our country : the video content will replace the text as the most important tool for the presentation of new concepts and corporate messages. Although still producing video content is quite expensive , increasingly see this format as well as in media and blog sites and social networking , presentation sites , online stores and more. The emergence of new and more affordable technology to create videos will reinforce this trend in the coming months . Adaptive (responsive) design in the new year will be rife . Given the statistics about the growing use of smartphones , tablets and other mobile devices in Bulgaria , the lack of responsive design or mobile version of a web page can now be called the least myopic and more new websites will be consistent with this trend. The size of the phone displays ever faster mobile connections and more productive phone will pave the adaptive sites to impose the expense of so-called . "Native" mobile applications. This year in web design will enter new and interesting typographic solutions. There are trends to use larger fonts , as well as the use of several different gaskets . Using a Web - fonts makes possible considerably interesting typographic solutions. And in the new year but will remain a problem finding quality Cyrillic fonts for the Web. Are you ready for "Wearable devices" Expected this year to enter more widely called . "Wearable devices" - devices that are worn on the hands , head or clothing. The first "smart" watches and glasses for augmented reality already on the market and it is expected this year and next year to see more interesting devices of this type. They will give added value in different life situations and habits ( access control, biometrics , payroll , fun and games , education, etc. . ) All these gadgets will be connected to mobile phones or via the Internet, which will create a new market niche interesting new possibilities for digital marketing and sales. In 2014, payments over the phone (pay-through-phone) will enter increasingly into everyday life , creating new opportunities for e-commerce . Broadly currently distributed four main ways of payment by mobile phone - SMS value-added overpayment to a monthly subscription via contactless transaction technology for data transfer within range of NFC (Near Field Communication) and Internet-based virtual portfolios. The latter marked the largest increase , such services already offer most major online players . In the mobile sector will require multiplatform applications. More and more services and applications operate exported virtual servers using the concept of "software as a service (SaaS - Software as a Service). This will allow mobile devices by means of entertainment , communication and access to information, to become a full-fledged working platforms . Mobile marketing conquer new territories Despite the danger of saturation remarketing and this year will have as a working tool in digital marketing . Audience already visited a site or application, it will be increasingly important for companies and media organizations , and the emergence of new tools for effective communication with it will enhance this process is convinced Georgi Kostov. According to creative director in 2014 eDesign increasingly will hear concepts like "multichannel" and "omnichannel" marketing. The demand for more efficient channels , increased competition , the pursuit of higher levels of performance as FAD (Frequency of advertising display) by advertisers , will result in a shift of the form of the realization of advertising campaigns. Planning will become more complex and interesting mix of creativity , visual communication , technical knowledge , good media coverage and complex mechanics to engage the user account. The need for new social advertising channels will become more apparent in the new year . The presence of incorrect and misleading advertising on Facebook will inevitably lead to stricter regulations regarding the use of the web as an advertising platform. Moreover, competition in it is great to be a prerequisite for the development of alternative social channels like YouTube, Pinterest and others. While expected trend for the use of more ad pictures and images on social channels as well as diversification of the campaigns there. Increasingly relevant in the new year will be " nenapudrenite " realistic ad formats that are perceived more easily by the user and suggest honesty and openness of the messages. Communication with consumers will dominate simple and clear messages . Mobile marketing will enter a rapid pace in the new year . Drivers of this trend will be the increase in the use of "smart" mobile devices , as well as new technologies and applications for mobile advertising as "geo tracking", local search products and offers, augmented reality and more. Meanwhile, the technology that can be worn on the body is the big issue in the sector in 2014, surprisingly, it is also the leading leitmotif of technological exhibition CES this year. There is great interest from a number of companies developing devices that can be worn on the body - smart watches , magic tapes, belts and fitness and more.